What to Do About Charging for Online Content?

November 13, 2009

This article appeared on the mUmBRELLA marketing & media news web site.

http://mumbrella.com.au/shock-why-murdoch-may-be-more-right-than-wrong-about-google-11482

My comments on this article call for online news publishers to keep looking for new (and profitable) ways to engage with readers; instead of simply charging a fee and hoping to retain a profitable online publishing business after readers flock to alternative ‘free’ news sources (including quality State-owned media like the ABC and BBC).

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