It’s a question on most digital marketers minds: will Twitter survive without a revenue model to underpin it’s operations and expansion? Asked another way, what will be the revenue model that Twitter will adopt to ensure it’s long term survival?
As a committed user I have come to rely on Twitter for news, updates, connections, information, and to follow the fortunes and activities of companies, brands and people. It’s often the first web site I visit each morning, and the last of the day. Using Tweetie on the iPhone makes Twitter easily accessible when I’m on the move.
So could I, and millions of others like me, live without it now? The short answer is no. It got me thinking “what would I pay to keep using it”?
The value that Twitter adds to my professional and personal life is well worth paying for. By way of example, I have had more success resolving Optus phone and wireless issues by using their Twitter account than by phoning their call centre. Professionally I have connected with some smart people who are supportive and willing to provide real business opportunities.
I would also prefer to pay for an ad-free Twitter. My threshold is about A$25 p.a. Assuming that this was an option, how much would you pay? Answer the poll below and also let me know your thoughts on paying for Twitter.